Creating A Professional Online Presence For Your Business

You have made the decision to have a website developed, but now what. You know that the finished product needs to look professional, eye catching and will attract the right customers. There are so many options out there, but how does one actually decide on what they are wanting? With lingo like coding and programming, it can get confusing as to what you can or cannot have on a website. So here are some tips to help you create a plan.


Tips For Website Creation


First – Be clear as possible about what you are looking and wanting. If you are not clear with the specifics of what you are wanting, your Alberta web designer will only be able to guess as to what you are envisioning. Saying, “I want the words to look pretty,” may get misunderstood as people have different tastes. The lack of communication can create a lot of frustration for you, so be sure that you have a clear picture of what you are wanting. You potential customer is seeing words and text, which is significantly different than face to face, or on the phone, or using a Zoom Clone. Having examples of what you like is a great way to start. If you like a couple different fonts, then it is a great idea to discuss this with your designer and they will be able to help you decide which one would work best in the overall look. You may think that a font is fantastic, however, some fonts do not work well to give a website a professional look.


Second – Know the key elements needed for your website. In the process of the building of the different pages, it is important to keep the important details in focus. If you write down what is key and which page it should be on, it will help when you are going through the first initial draft made to be sure that they were included. For example, if you are wanting a gallery of your products or services to showcase on its own page but did not specify that, the gallery may be at the bottom of the home page. If you run a cashless business then you need some kind of payment portal setup (see more at This is why it is important to find a designer that can help you through the steps of deciding on what is important. Chances are if you are hiring a professional web designer, like Promark Business Solutions, then they will be more than happy to spend the time making sure that the website plans will highlight the key elements of your business.


Third – Research other websites. Most likely you yourself has seen other websites in your industry, whether you are selling flowers, or running a bitcoin affiliate network. You know which ones grab your eye and which ones seem like they may not be as professional as they should be. It is a great idea to share websites that you like the overall look of with your designer so that they can get a feel for what you want and like. Be sure to write notes about the different sites and pages of what you like or do not like. This will help you pin point what it is that you are wanting for yourself.


Fourth – Quality content is a huge aspect for any website. Most of the content needs to be about what you can do for your customer. The Home Page needs to focus on the customer and what you can do for them. Tell them about the products or services that you provide and why your company is that one that they should go to for what they need. It is also important to give them some knowledge about the company and yourself but save this for the About Page. This helps people get to know you and the company. It makes it more personal.


Fifth – Be sure that your website will be mobile responsive. A lot of people will be using their phone to look up companies and your website will need to be able to still look professional and easy to use on a mobile phone. When a website is mobile responsive it means that it is able to shift and move according to the size of the phone, tablet or computer screen. This way, no matter what electronic is being used, your website will look professional and work easily.


Sixth – The wow factor matters. When the design is complete and you are ready to launch your website, keep in mind that the experience that customers have on your website matters. What you think is amazing could look cluttered or overwhelming to others. Clear clean designs are what people look for now. If there is a lot going on, people will not stay too long. If the content is not clear or appears spammy, again, people will pass you by.


With the help you an experienced web design, you will be assured that your completed design will look professional and will attract customers. They have the knowledge of the latest trends and technology to be sure that you will have a website that will leave an impression on those who visit your site. If you are looking for a professional website that is affordable for your business, contact Promark Business Solutions today to help you get started.