Promark Business Solutions

External Marketing Strategies to Consider for Business

  • Marketing is essential for any business strategy to drive revenue and customer loyalty.
  • Investing in external marketing services can provide fresh insights, analytic tools, and expert advice.
  • Outsourcing solutions such as content creation, social media management, PPC management, and video/photography services can be more cost-effective and time-efficient.
  • Statistics show the effectiveness of marketing strategies in generating leads, increasing brand presence, and improving customer experience. Effective scaling requires informed decision-making backed up by data and robust analytics.


Marketing is a critical element of any successful business strategy. It is how businesses communicate their value proposition to potential customers and differentiate themselves from their competitors. Moreover, marketing helps companies to build brand awareness, establish themselves as leaders within their industry, and ultimately contribute to their bottom line.

Statistics back up the importance of marketing for businesses. For example, according to a study by Hubspot, companies with an active blog generate 67% more leads per month than those who don’t. Similarly, video marketing businesses see a 49% faster revenue growth than those that don’t. These statistics illustrate the effectiveness of marketing strategies in creating a robust pipeline of leads and increasing revenue.

In addition to these statistics, businesses that invest in their marketing strategy also benefit from increased customer engagement and loyalty. According to Salesforce, 80% of customers say a company’s experience is just as necessary as its products and services. This shift highlights the importance of marketers in creating a positive and memorable customer experience that drives loyalty and repeat business.

Of course, there are many marketing strategies to set up internally. However, there might be a few areas where you need outside help. Here are a few of them.


Marketing Services

Businesses need marketing services even if they have an in-house team. A tremendous external marketing service will bring the latest best practices, tools, and strategies to your team that can help you reach more customers, build a more significant brand presence online and increase revenues.

Content Creation

Creating content around topics relevant to your industry can help boost visibility on search engines such as Google or Bing. Additionally, creating engaging content inspires current customers to return for more while simultaneously attracting new ones.

Social Media Management

A solid social media strategy is essential for any successful business today as it allows companies to engage with their audiences in real time and share timely updates about promotions or products/services effectively from one place across various platforms (e.g., Twitter, Instagram).

Email Marketing & Automation

This approach enables businesses to send personalized emails as reminders and develop relationships that lead to loyalty and repeat purchases. Automated emails are great for welcoming new customers, reminding them of upcoming promotions or sales, or thanking them for their continued business.

Search Engine Optimization

SEO is a set of techniques used to optimize websites so they can be found more easily by search engines such as Google or Bing. Optimizing your website with SEO-friendly content can improve its ranking on the SERPs (search engine results pages).


Pay-Per-Click Management

While businesses can handle many marketing strategies internally, pay-per-click (PPC) marketing is one area where outsourcing might be ideal. PPC advertising involves running ads on search engines or social media platforms, with businesses paying a fee each time a user clicks on their ad. There are several reasons why companies might consider outsourcing their PPC campaigns.

First, managing a PPC campaign can be time-consuming, and businesses may not have the resources or expertise to dedicate themselves fully to this effort. An external PPC management service can take the burden off companies, allowing them to focus on other business areas. Furthermore, an expert PPC team will use the latest industry tools and techniques to optimize a company’s ad spend for maximum ROI.

Secondly, PPC platforms continually evolve, and keeping up with the latest changes can be challenging for businesses. A PPC management service will likely have dedicated experts who stay up-to-date with the latest trends and best practices. They can then apply that knowledge to adjust strategies and ensure ads continue to perform effectively.

Outsourcing pay-per-click management services can help businesses scale their advertising efforts more efficiently. Effective scaling requires informed decision-making backed up by data and robust analytics. An external PPC team will have the expertise and experience to analyze data, identify trends, and adjust strategies accordingly.


Video and Photography Services

Some of the most effective marketing efforts rely on visuals. Video and photography services can provide businesses with effective visual content that resonates with customers. Great footage or photos can be used to showcase products, engage with audiences, create brand awareness, and build a company’s reputation.

Unfortunately, it can be expensive and difficult for businesses to create high-quality visuals that stand out from the competition. Outsourcing video and photography services is ideal as it lets you access the best possible equipment, experienced professionals, and specialized editing software – without breaking the bank.


Final Thoughts

Overall, investing in external marketing strategies can be the key to success for any business. An experienced team of experts with industry-specific best practices can bring new insights, fresh ideas, and robust analytics to help scale your efforts more effectively. As such, it’s worth considering outside marketing resources if you want to take your company to new heights!