Artificial intelligence is transforming how people search and discover brands. Instead of scrolling through dozens of links, users are increasingly relying on AI-driven assistants like ChatGPT, Gemini, Claude, Perplexity, Copilot, and Grok to get direct answers.
For businesses, this means the traditional rules of SEO no longer apply. It’s no longer enough to rank high on Google alone — you need to know if your company is mentioned, cited, and recommended inside AI-generated responses.
That’s where AI rank tracking tools come in. These platforms are built to monitor your presence across AI assistants and AI Overviews, showing you where you stand against competitors, which sources are cited, and how often your brand appears.
Here are 10 of the best AI rank trackers in 2025, with their standout features and ideal use cases.
1. AI Rank Checker (airankchecker.net)
Pricing: Pay-as-you-go model (no subscription)
- ChatGPT: $0.1284 per keyword
- Perplexity: $0.02735 per keyword
- Claude: $0.1502 per keyword
- Gemini: $0.1770 per keyword
- Copilot: $0.0075 per keyword
- Grok: $0.1323 per keyword
Why it’s unique:
AI Rank Checker takes a wallet-based approach. Instead of locking you into expensive monthly packages, you pay only for the keywords you check. This makes it extremely flexible and budget-friendly, especially for startups and small businesses experimenting with AI visibility.
Best fit: Companies that want affordable, flexible checks without subscriptions.
2. Profound
Pricing:
- Lite: $499/month (annual billing)
- Enterprise: Custom solutions
What stands out:
Profound is an enterprise-grade solution designed for teams managing large brands. It tracks multiple AI engines, competitors, and prompts, and stores long-term data history for volatility analysis.
Best fit: Large organizations or agencies managing multi-market campaigns who need deep analytics and reliability.
3. AthenaHQ
Pricing:
- Starter: $295+/month
- Growth: $595+/month
- Enterprise: Custom
What stands out:
AthenaHQ positions itself as a GEO (Generative Engine Optimization) hub. Beyond visibility tracking, it delivers content optimization insights tailored for AI engines. With GA4 integrations and competitor impersonation, it bridges measurement and action.
Best fit: Marketing teams looking for optimization + tracking in one platform.
4. Peec AI
Pricing:
- Starter: €89/month
- Pro: €199/month
- Enterprise: €499+/month
What stands out:
Peec AI is known for its simplicity and affordability. It tracks across ChatGPT, Perplexity, Gemini, and AI Overviews, running prompts daily. It’s intuitive, making it great for smaller teams.
Best fit: SMBs and growth-stage startups that want actionable AI insights without high costs.
5. SEMRush AI SEO
Pricing:
- $99/month per domain (annual billing)
What stands out:
SEMRush is already a household name in SEO. Its AI SEO toolkit extends that reputation into AI visibility, tracking mentions from ChatGPT, Gemini, Perplexity, and Google AI. For users already in SEMRush, it’s an easy add-on.
Best fit: Agencies already using SEMRush who want AI tracking built into their existing workflows.
6. seoClarity (ArcAI)
Pricing:
- Research & Content: $1,800–$2,500/month
- Technical SEO: $2,400–$3,200/month
- Enterprise: $3,600–$4,500+/month
What stands out:
seoClarity’s ArcAI module is focused on AI Overviews and assistants, making it one of the most advanced enterprise solutions. It combines classic SEO strength with deep AI insights and scalability.
Best fit: Global enterprises managing thousands of keywords and needing comprehensive governance.
7. Ahrefs — Brand Radar AI
Pricing: $199/month per index
What stands out:
Ahrefs has added Brand Radar AI as an optional add-on. It tracks visibility in ChatGPT, Perplexity, Gemini, Microsoft Copilot, and Google AI Overviews. For brands already using Ahrefs for backlinks and SERPs, this AI layer provides a powerful complement.
Best fit: Companies that already rely on Ahrefs and want to extend their analytics into AI engines.
8. Surfer AI Tracker
Pricing:
- Essential: $79/month
- Scale: $175/month
- Custom: Contact sales
What stands out:
Surfer SEO, famous for content optimization, now includes AI search visibility tracking across ChatGPT, Gemini, and AI Overviews. It blends keyword research, topical maps, and AI rank tracking, giving marketers an integrated workflow.
Best fit: Content teams that want to align their writing process with AI visibility goals.
9. Morningscore AI Module
Pricing:
- Lite: $49/month
- Business: $69/month
- Pro: $129/month
- Premium: $259/month
What stands out:
Morningscore gamifies SEO and now integrates AI visibility features like tracked prompts and AI credits. It’s lightweight but user-friendly, making it ideal for smaller businesses dipping into AI SEO.
Best fit: Small businesses that want AI rank tracking combined with gamified SEO progress.
10. Waikay AI
Pricing:
- Small Teams: $69.95/month
- Large Teams: $199.95/month
- Bigger Projects: $449.95/month
What stands out:
Waikay AI is purpose-built for AI-driven GEO plans. It supports tracking across ChatGPT, Google, Claude, and Sonar, while offering features like fact-checking, hallucination detection, and source intent analytics. Its multi-language support makes it attractive for international teams.
Best fit: Agencies or in-house teams that want a balance of affordability and advanced GEO features.
Secret Number 11. SE Ranking
Pricing:
- Pro: $119/month
- Business: $259/month
- AI Search add-on: $89+/month
What stands out:
SE Ranking blends SEO and AI search optimization in one platform. It tracks how your brand appears in AI Overviews, AI Mode, Gemini, ChatGPT, and Perplexity (soon). Users can also see historical data, top-cited sources, cached AI responses, and benchmark competition.
Best fit: SEO teams and agencies that want regular and accurate AI search tracking data.
Final Thoughts
AI-driven search is here to stay. Whether users are asking ChatGPT for recommendations or scanning Google’s AI Overviews, the way information is delivered has fundamentally changed. Brands that measure and optimize their AI visibility will have a serious competitive edge.
From flexible pay-as-you-go tools like AI Rank Checker to enterprise platforms like Profound and seoClarity, there’s now a solution for every budget and every level of ambition for tracking visibility in ChatGPT.
The key is to start measuring today — because if you’re not showing up in AI results, you’re already behind.