In today’s busy world, it is no surprise to learn that people have a shorter attention span than ever. As a result of this, studies have shown that it only takes a customer about 4 seconds to make up their mind about you and your company.
This means that if your company’s website does not catch your visitor’s attention right away, they are likely to bounce and essentially, you will be missing out on what could have been a potential customer.
However, had you taken the time to plan properly, and create a quality website for your business, these missed opportunities could have potentially been turned into customers.
This example illustrates the reason why it is so important for your business to have a website. Not any simple, thrown-together site will do either. It is important to understand that your website is often the first point of contact between you and your customer, therefore, it gives them their first impression of who you are and what you have to offer.
With this concept in mind, it should be easy to see how a website is in some ways the face of your business. This is because websites establish the relationship between you and your customers and therefore, can single handedly define whether a customer will return in the future.
Below, we will look at how a website gives your business a face.
Websites Establish Your Image
By creating a quality, eye-catching website, you will be able to impress a positive first impression on your visitors. Remember that your website is often the first time your customers have associated with your company. Therefore, if you have a poorly designed website, and fail to provide any sort of value to your visitors within the first 4 seconds, they will be tempted to look elsewhere as they will not see your business as a leader in your market.
So, when you have a website filled with quality content and plenty of value, customer will get a much better first impression of your business. With an easy to use website that looks professional and well executed establishes your business as successful and you will be creating trust in your company’s image.
Websites Are Powerful Marketing Tools
It should not be a surprise that a website can be used as a powerful marketing tool for your business. In fact, using a website is a great way to promote your business’ products or services, as well as simply making it easier for customers to find your company.
Not only does a website promote your products or services, you will also be promoting your business and reinforcing the positive image that is crucial when trying to establish yourself in any market.
Good Websites Keep Customers Coming Back for More
By establishing a positive image for your company, as well as using it to promote your company’s products or service, a website can also define whether or not a customer will return to you in the future.
Due to this, if you are not projecting a positive image to your website visitors, you will essentially be losing out on leads that could have been turned into customers had you taken some time to plan properly.
Remember that you only have a few short seconds to establish a first impression.
That said, it should be easy to see why a website gives your business a face and is crucial to consider when planning how you want your company to be seen.