The website for your practice is where your potential patients will make their first impressions of you, your brand and practice. This is where you get that chance to show your patients and the world your value for them and an immaculate online presence. Therefore, the design of your website is your broadcast to the world and functions as an extension of your medical practice.
But, it is surprising how many professional and diligent medical practitioners will overlook the need for a well-appointed medical practice website. It is only natural to focus more on the office experience and improving service than considering the media through which your patients will come to arrive there in the first place. When done right, the medical practice website can be a 24/7 marketing tool that can sign up patients for confirmed appointments even when the office is closed for the night.
If you were to look around the web, you will find a wide range of good and bad medical practices and designs. Some are distracting, confusing and others can be simply frustrating and not the message a precise medical practice wants to send their potential patient. Others are well-designed and easy to use and these are the ones to emulate.
So, what makes the big difference between a good and bad website? Is it just the color selection and the pretty layout? You will actually find that there is much more to it than that.
The most effective web-designs place a greater emphasis on the function of the website rather than the design. They apply intelligent design fundamentals that will direct the visitor to specific points of interest. They also provide clear and concise information.
So, where should you begin when building this critical element of your medical practice?
Here are 5 ways that you can improve the function and design of your website, without having to get into a major operation.
Have A Clear Call to Action
If you already know what you want your patients to do to get the help they need, make this very clear to them. Do you want them to sign up for an email mailing list? Would you like them to book a consultation? Or, would you like them to request an appointment and list their symptoms? Make sure the information on what they are supposed to do is unmistakably clear. It is a good idea to include a list of medicare supplement plans 2021 that your practice covers.
Then make sure everything on the page directs the patient’s eye to the button or link they must click to perform the desired action. You can see in the example below, the medical website has a very large green button where the visiting patient can “REQUEST AN APPOINTMENT”. Once you have chosen the call to action you want, make it as obvious as you possibly can.
Incorporate Responsive Design
In this modern day and age it is essential that your website is fully-mobile responsive. With the sheer amount of people researching medical conditions and services on their mobile devices, it would be pointless to have a website that can’t be accessed. You will want to ensure that no matter where or on what device your patients are looking for you, you are there with a clearly compatible response.
Offer Appointment Booking Online
Your medical practice website has the advantage of being in operation 24/7 so your patients will always be making their appointments even after office hours. Make the web design as easy and intuitive as you possibly can for your valued patients to make an appointment. Furthermore, if your patients are not feeling comfortable making the appointment online. You should always include your contact information so they can find you as easily as possible.
Trust drives patients to seek help from a reliable physician. This is something you must be able to convey to your patients. This can either be a written review or a sample video or anything that allows your satisfied and happy previous patients to bring new patients to your reputable care. We love this example shown below that patients are allowed to “Live their Message”. Just look at how they are able to talk about their experiences and how this builds rapport with the community. This may sound like a cliché, but the results speak for themselves.