Nobody uses phone book directories anymore as the world has gone digital with everything you will ever need right at your fingertips online. Google My Business is the next phone book that allows your business to display itself to potential customers.
So here are just a few reasons why you should set up your Google My Business listing for your company, where it’s a small business or a large corporation.
A very large portion of all internet searches have local intent, so reaching out you’re your local market is a definite boost to your business. By taking advantage of a Google My Business listing, you can let customers know exactly where you are. So much business is done within a walk or short drive from home, and it’s not possible for someone to know where every business is within a 10-minute drive. But with a Google my Business listing, you not only get into those search results but you also show people exactly where you are, making it very convenient for the locals who don’t yet know you to come for a visit.
Top of the List
Your Google My Business listing will give you a better chance of finding your business at the top of the search results list, even before the organic results. This can really boost your conversions using a local SEO platform by about eight times those that are lower down the page.
The trust of your potential customers is critical for building any business. With your listing completed and verified, you show the general population that you have a physical location and you are
legitimate. People will find it much easier to trust your brand and make a purchase or visit your location.
The Power of Reviews
Word of mouth is so powerful and it has been since the very first business opened to serve customers. It is no different today and with a Google My Business listing, you give your customers the opportunity to leave their feedback. Responding to negative feedback can show you care about the service you provide while receiving positive reviews can prompt other customers to trust your business enough to make a purchase. This can also give you a competitive advantage over other businesses in your area.
Get to Know Your Customers
By making use of the analytics that come with your Google My Business listing, you can get a better understanding of how your company does business. You will be able to see how people are engaging your content, from which you can enhance your offerings to better target your most valuable audience. This way you can better understand what works and what doesn’t, saving you time and money on marketing strategies that to further improve your results.
These are just a few of the many benefits you can find from using your Google My Business listing. And best of all, your listing is just waiting for you, as it’s absolutely free!