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Promark Business Solutions

5 Must-Follow YouTube SEO Tips for Small Businesses

Table of Contents

Why YouTube SEO is Important for Small Businesses

Benefits of YouTube SEO for Small Businesses

Higher rankings on YouTube and Google search

Increased traffic to website

YouTube SEO Tips for Small Businesses

Find the right keywords

Study the competition

Create eye-catching thumbnails

Optimize YouTube title and video descriptions

Keep track of rankings over time

Conclusion

 

One of the ways that small, local businesses can differentiate themselves from national corporations is by incorporating YouTube SEO into their marketing strategy.

SMEs can utilize YouTube marketing to improve their online visibility, increase sales and boost brand awareness. Video marketing is a powerful and effective marketing tool for small businesses.

If small business owners and marketers want their YouTube videos to get noticed they’ve got to make sure that they follow and implement an SEO strategy for YouTube.

But why is YouTube SEO important for SMEs?

Why YouTube SEO is Important for Small Businesses

Because of the popularity of YouTube and the increase in the number of video creators, it’s becoming more challenging to get noticed by potential customers on the platform.

In fact, according to Statista, more than 500 hours of video content is uploaded to the platform every minute. By doing the math, you’ll notice that about 30,000 hours of content is uploaded every hour.

Note: These figures come from a study conducted in 2020 so we’d expect these numbers to be even more in 2022!

The same study revealed that more than one billion hours of video content was being watched each day.

If small business owners want to get a piece of that pie, then they’ve got to master YouTube SEO to get more video views and improve online brand awareness.

Benefits of YouTube SEO for Small Businesses

You could probably create a video and upload it to the platform without properly optimizing SEO for YouTube, but that would mean that your video(s) might get a few views and then disappear into the abyss of content that can be found on YouTube.

But I’m sure you don’t want that right? Instead, you want to increase the odds of achieving real business success with YouTube.

With that being said, here are some of the benefits of YouTube SEO for small businesses.

Higher Rankings on YouTube and Google Search

The aim of YouTube SEO is to increase video rankings and ultimately traffic to your website or store.

Not only does YouTube SEO increase video rankings when done right, but it also gives creators the possibility to get their videos shown in the Google search results:

 

 

By performing effective YouTube SEO you can increase video rankings on YouTube and the Google search results page.

Increased Traffic to Website

By properly optimizing their YouTube videos and channels, small businesses can rank for searches that are relevant to their products or services.

Proper YouTube SEO isn’t just about ranking for any general search term. In fact, effective YouTube SEO is about getting your videos in front of your target audience.

This leads to more targeted views and ultimately, more targeted traffic to your website.

According to Inc. magazine, “75% of users visit a marketer’s website after viewing a video.”

So, by performing proper YouTube SEO, video creators, brands and businesses can increase the amount of referral traffic they get to their sites from YouTube.

YouTube SEO Tips for Small Businesses

Small business owners should spend some time optimizing their videos and YouTube channels in order to get the best results out of their YouTube marketing efforts.

Here are a few YouTube SEO tips that small business owners and marketers can follow to increase their video rankings and views.

Find the Right Keywords

The first step to optimizing your YouTube video SEO is to do some keyword research to find the best keywords to target.

This is probably the most important step in any YouTube marketing strategy because it lays the foundation for the entire plan going forward.

The reason why this stage of the YouTube SEO process is so important is because optimizing your video titles, descriptions, etc. with the right keywords enables you to rank for keywords related to your videos.

Most video views are a result of users discovering your videos by making use of relevant keywords in their searches.

So, how do you find the right keywords?

Keyword research for YouTube works almost exactly the same as keyword research for ordinary SEO in Google. The end goal is to find the keywords with the highest search volume and the lowest competition or “ranking difficulty”.

Like with traditional SEO, you first find keywords that you’d like to target and then write articles or blog posts targeting those keywords.

YouTube SEO is the same, first find the target keywords and then produce the video content to target the specific keywords you found.

To conduct keyword research for YouTube you can use this YouTube Keyword Tool from TubeRanker.

 

 

This keyword tool helps you find keywords that are relevant to your niche.

So in the above example, you could create video content based on “crypto taxes” or discuss “chainlink crypto”.

After conducting the keyword research, you should add all of the target keywords to a list or a spreadsheet for your own record keeping and for future topic ideas.

Another alternative to finding keywords on YouTube is by making use of YouTube’s own search suggestions.

 

 

This will reveal all of the most popular search terms that other YouTube users have used to find relevant content.

Study the competition

The next part of a successful YouTube SEO strategy is to study the competition.

And this part actually latches on to the previous section on keyword research because you can also look at the keywords that your competitors are using in their best performing videos.

To do this, simply go to one of the best performing channels in your niche.

For example, let’s imagine that you’ve got your own local financial services brokerage in your home city.

You can then go to one of the most popular YouTube channels in personal finance to analyse what type of content they are creating, how their video descriptions are structured, the cards they use, etc.

To find the most popular video of any channel, simply visit the channel’s “Video” tab and sort by “Most popular”.

 

 

Based on this example, we can consider creating a video based on “How car dealerships rip you off” or “Stock market investing for beginners”.

You don’t have to only do this for one channel. In fact, you should create video content based on all of the best performing videos from all of the top channels in your niche.

By analyzing your competition, you can also get insights on which hashtags they are using, how they are structuring their descriptions and the keywords that they use in their video titles.

 

 

Optimize YouTube titles and video descriptions

By optimizing your video titles and video descriptions with the best, most relevant keywords, you’ll be on your way to higher rankings and more views.

YouTube Title Optimization

YouTube allows up to 100 characters in the video title, but it’s always a good idea to try to keep below that number.

The reason for this is that YouTube may decide to truncate titles in the search results page. Ideally you should stick to anything between 60 to 70 characters in length for video titles.

Creators should try to use their target keyword(s) as close to the beginning of the video title as possible. This eliminates the chances of your target keyword not being shown in the YouTube search results.

 

 

But remember to avoid over-stuffing your target keyword in your video titles as this will look spammy and unnatural.

Like with a good title tag in traditional SEO, YouTube video titles should be descriptive and unique.

You can think of your video title like the headline in a newspaper article, it should immediately catch the attention of your audience.

Optimize video descriptions

Video descriptions are like the meta descriptions of a webpage. The main difference is that you’ve got a lot more characters to play with when creating video descriptions.

YouTube allows up to 5,000 characters in the video description field, meaning there’s plenty of space to add in your target keywords, links to your website, timestamps, social links and more information about your channel.

Like with the video title, you should try to add your target keyword as close as possible to that beginning of the description.

 

 

Just because YouTube gives you 5,000 characters to add to your video description doesn’t mean that you should be using all those characters.

Remember, viewers are on YouTube to watch videos, not to read.

The video description is the ideal place to add your target keyword and variations thereof. By doing this you increase the odds of your videos ranking for related searches.

Another useful section that you can add to video descriptions is timestamps of different parts or “chapters” in your videos. This can help the user to navigate to the sections that they are most interested in.

 

 

Create eye-catching thumbnails

This next step of any YouTube SEO strategy is to create eye-catching thumbnails for your videos.

We should state that thumbnails have no direct impact on video rankings and the YouTube algorithm doesn’t consider thumbnails when choosing which videos to rank.

 

 

So then, why is it important to create eye-catching video thumbnails?

The reason why video thumbnails are important is because they can help your videos stand out from the crowd.

Video thumbnails can have an indirect impact on video rankings by attracting more clicks from users.

Eye-catching video thumbnails usually have text, colors, graphics or other imagery to make them stand out from the rest of the content.

This also gives you the opportunity to add your brand’s personality or branding to your YouTube videos and channel.

For example, have a look at Foundr’s video thumbnails:

 

 

All of their thumbnails match the look and feel of their brand, making use of colors, imagery and different fonts.

Remember, thumbnails are for the humans using YouTube and not for the YouTube algorithm.

Keep track of rankings over time

The last YouTube SEO tip for small businesses is to keep track of your video rankings and performance over time.

This is really important because how else will you know if your optimizations and tweaks are delivering results for your channel?

You can make use of TubeRanker’s YouTube Rank Tracker tool to help you keep track of your performance and rankings in the YouTube search results.

 

Conclusion

Small businesses need to utilize YouTube as part of their online marketing strategy.

By focusing on these YouTube SEO tips for small businesses, business owners and marketers can ensure that their videos have the best possibility of achieving higher rankings on the platform.

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